Moving into a bigger market

 

Client:            Signicat
Year:               2022
Delivery:        Brand strategy 
                        Visual identity
                        Illustrations by Audun Gjerdi                          
                        Website
                        User experience                          
                        Tone of voice guide
                        Brand guide
Company:     Netlife

Signicat provides digital identity solutions that allow millions of people to log in securely and sign documents digitally every day. As the market leader in the Nordic region, the company has ambitious plans to take the lead in Europe. To achieve this, they needed to reposition, refresh and strengthen their outdated brand and customer experience, and clarify their product offering through a new website.

A new strategy marked a bold shift, moving Signicat from a heavy, corporate technology company to an organization focused on solving problems for people. By realigning the brand with who they truly are, we created a more human-centered identity that reflects their internal culture and energy.

At the heart of the concept lies connect, rooted in Signicat’s purpose of connecting people and technology. The idea of connection runs through every part of the brand: from visual language and communication to interaction and functionality.

The result is a bolder, braver, more human brand, ready to take on Europe. And a website that’s both more functional and informative, presenting their products and services in a far more professional way. The outcome: more users and stronger conversion rates.