Signicat works with digital identity solutions and ensures that millions of people can log in securely and sign things digitally, every day. They are the market leader in the Nordic region but have grand ambitions to become the market leader in Europe in the future. In order to achieve this they had to reposition, upgrade and strengthen their outdated brand and customer experience and clarify their products for the target group through their website.
A new strategy made a brave shift moving Signicat from a heavy corporate technology company to an organization that focuses on solving problems for people. By making the Signicat brand more aligned with who they are we gave them a more human centered brand reflecting their internal culture and energy. Behind the concept connect, rooted in Signicats purpose, to connect people and technology, the brand's appearance reflects on connection in every part, visual language, communication and functionality.
The result is a bolder, braver, human centric brand that stands out in the market, all set for taking on Europe. And a website more functional and informative by presenting their products and services in a far more professional way. The effect is higher numbers of users and better conversion rate.