Hjem

Welcome home!

Client:        Hjem
Year: 2023—Ongoing
Delivery:    Brand strategy
  Name development
  Visual identity
  Animations by Ole Magnus Saxegård
                      Illustrations
  Brandguide
                      Tone of voice guide
  Marketing material
                   Product development
Product strategy
Website and app
User experience
Company: Netlife

Hjem is a new product for buying and selling homes. Initiated by Norway's leading real estate companies, the product arises from the estate agents' need for a more modern and flexible product. Hjem wants to help customers through the housing process from A to Z and create the best conditions for the right home to find the right owner through smart technology.

But how to challenge the existing
market leader? Together, we have built the foundation for the new brand through a clear brand strategy that has given direction to the concept, name, creative principles and product focus. Behind the concept magical partner we find Bo, Hjem's helpful character that will help real estate agents and customers through the housing process from A to Z. Set out to make the process simpler and smarter through the product. A simpleness that is also reflected in the visual expression.

Hjem.no was launched in April 2024, but has already achieved good results and taken a good market share. And the journey has just begun.