Bokklubben

A new chapter for change

Client:           Bokklubben
Year:             2022—2023
Delivery:       Brand strategy
                      Visual identity
                   Design system
                   Illustrations by Bjørn Brochmann
                   Tone of voice guide
                   Brandguide
                   Marketing material
                   Product strategy
Product development
Website
App
User experience
Company:    Netlife

Since 1961,Bokklubben has spread the joy of reading. But over time their position had weakened, the associations had become negative and the value proposition unclear. It resulted in falling membership numbers, unengaged members and a bad reputation. Everything pointed towards the end.

The brand had to be strengthened, the associations changed and the product improved. A strategic turnaround from the inside to the outside has led to a more holistic customer, brand and product experience. The unnecessary has been cleared away, the literature has been put in focus visually and functionally, the book club has taken back the ownership of literature and reading as a product. And the transformation from a bookstore to a book club in their product and services have defined a new path for the future.

The results are already noticeable by an improved reputation, more commitment and higher membership numbers. A new chapter is underway.