Bokklubben
A new chapter for change
Client: Bokklubben
Year: 2022—2023
Delivery: Brand strategy
Visual identity
Design system
Illustrations by Bjørn Brochmann
Tone of voice guide
Brandguide
Marketing material
Product strategy
Product development
Website
App
User experience
Company: Netlife
Awards: Awarded with gold in Visuelt
for brand illustrations
Year: 2022—2023
Delivery: Brand strategy
Visual identity
Design system
Illustrations by Bjørn Brochmann
Tone of voice guide
Brandguide
Marketing material
Product strategy
Product development
Website
App
User experience
Company: Netlife
Awards: Awarded with gold in Visuelt
for brand illustrations
Since 1961, Bokklubben has shared the joy of reading. But over time, its position had weakened, associations had turned negative and the value proposition had become unclear. The result was declining membership, unengaged readers and a damaged reputation. Everything pointed towards the end.
The brand needed to be strengthened, perceptions reshaped and the product improved. A strategic turnaround, from the inside out has led to a more holistic customer, brand and product experience. The unnecessary has been stripped away, literature has been placed back at the centre, both visually and functionally, and the book club has reclaimed ownership of literature and reading as a product.
The transformation from a bookstore to a true book club, in both product and services, has defined a new path forward. The results are already visible through an improved reputation, stronger engagement and growing membership. A new chapter is underway.
The brand needed to be strengthened, perceptions reshaped and the product improved. A strategic turnaround, from the inside out has led to a more holistic customer, brand and product experience. The unnecessary has been stripped away, literature has been placed back at the centre, both visually and functionally, and the book club has reclaimed ownership of literature and reading as a product.
The transformation from a bookstore to a true book club, in both product and services, has defined a new path forward. The results are already visible through an improved reputation, stronger engagement and growing membership. A new chapter is underway.