Client:            Ung Ytring
Year:               2025
Delivery:        Brand strategy
                        Visual identity
                        Brandguide
                        Website
                        User experience
Company:     Netlife

Ung Ytring 2030 was created to give young people a stronger voice in democracy. Many hold back from expressing their opinions due to fear, hate or not being heard. With the vision “A future where young voices matter”, the initiative set out to build awareness, engagement and a sense of community, starting with a digital platform designed to inform, inspire and grow over time.

The concept “Ytring” became the foundation for a bold and flexible identity built around speech bubbles, clear typography and energetic colours, visual elements that symbolise dialogue and participation. The goal was to balance youthful energy with professional credibility, creating something both inclusive and trustworthy.

The result is a scalable platform and visual identity that lower the threshold for participation, making it easier for young people to understand, join and take part in the public conversation, a small but important step towards strengthening democracy through young voices.